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LPGA Tour takes sports betting seriously and establishes IMG Arena partnership

The lpga tour takes sports betting seriously and establishes an img arena partnership

Posted: January 7, 2022, 09:50 h.

Last updated: January 7, 2022, 10:35 h.

Devin O & #039; Connor

The LPGA Tour wants to take advantage of expanded sports betting by increasing fan engagement. Today, a major women's professional golf tour announced a partnership with IMG Arena, a data distribution company focused on the emerging sports betting industry in the United States.

LPGA Tour sports betting IMG Arena
LPGA Tour stars Lexi Thompson (left) and Jessica and Nelly Korda are depicted together at the 2019 Solheim Cup. LPGA Tour has partnered with IMG Arena to offer new sports betting opportunities for women's professional golf games. (Image: Getty)

Under contract, IMG Arena receives exclusive data and distribution rights LPGA Tour Live Course Statistics Feed.

IMG Arena will distribute live LPGA tour data to licensed sportsbooks that choose to purchase the stream. These books, in turn, can offer a variety of betting opportunities within tournaments and rounds.

This is an important commercial partnership that helps grow the game by bringing thrilling content to new audiences and fostering fan engagement around the world. "Brian Carroll, SVP of the Tour's Global Media Distribution Division, said.

LPGA Tour and IMG Arena Arrangements Include More) Tournaments Start Immediately. The Women's Tour is a global operation with events in North America, Europe, Asia and Australia. The circuit is highlighted in five major championships.

Invite men to play golf for women

IMG Arena is one of the world's largest sports betting data distribution services. The company has signed a contract similar to the 2019 PGA Tour. According to IMG, LPGA tour data will be included in the Golf Event Center.

"Our feed is combined with livestreaming to allow fans to" get inside "the rope. Live and historical event statistics, detailed visualizations, and ultra-responsive markets are presented via 2D and 3D interfaces to create a unique fan experience. "IMG Arena is the explanation golf equipment.

Less popular sports compared to the NFL and college football are increasing viewer engagement due to sports betting. For example, in Colorado alone, $ 7.8 million was bet on table tennis in November alone.

The LPGA Tour, which has reached a sports betting contract with the IMG Arena, has the potential to improve TV ratings for live events by attracting more male viewers.

The legal US sports betting market is pretty male. DraftKings and FanDuel report that their sportsbook customer base is almost 90 percent male. There is no doubt that the introduction of the LPGA Tour in-round betting option on the smartphones of millions of male bettors will increase women's engagement with sports.

LPGA Tour Commissioner Mollie Marcoux SamaanGolf digestRecently, sports betting is a "great opportunity" to "help us tell our story more positively and win more fans."

Increased rating

The LPGA tour is already on the rise. The Women's Tour's TV ratings increased by 21 percent in 2020, and the PGA Tour's rating rose by just 4 percent.

Spike is due to the LPGA Tour, which has many popular stars such as sisters Jessica and Nelly Korda, Danielle Kang, Inbee Park, Lydia Ko, Brooke Henderson and Lexi Thompson. Corda's sisters, Kang and Thompson, were born and raised in the United States.

"The LPGA Tour features some of the world's most talented athletes and the highest quality weekly tournaments, providing operators and their players with a vast and compelling range of data-driven sports betting content." Max said Wright, Senior Vice President of Commercial Operations at IMG Arena.