Posted: November 22, 2021, 10:08 NS.
Last updated: November 22, 2021, 01: 12NS.
FanDuel and Genius Sports (NYSE: GENI) have expanded the previously established relationship to include NFL data.
Under the terms of the new contract, Genius will provide official sportsbooks, media content, and NFL advertising inventory to FanDuel. FanDuel, a unit of Flutter Entertainment (OTC: PDYPY), is the largest online sportsbook operator in the United States and has a market percentage as of the end of the 45th quarter.
Genius Sports represents the NFL's legalized sports betting inventory across the league-owned and operated digital platform. ".. "These assets, along with the NFL's official data feed, create FanDuel's value throughout the player's lifecycle, from player acquisition to pre-match and in-game betting. To long-term customer retention."
FanDuel also has access to Genius Sports in-play content and live trading services for thousands of sports. The financial terms of the new agreement were not disclosed.
Genius NFL Ties
In April, Genius won a deal with the NFL, which is rumored to be worth up to $ 1 billion. This is the NFL's most popular league in the United States and football is the most bet sport on the market.
The purpose of the Genius / NFL collaboration is to develop a feed that is as comprehensive as media companies and sportsbook operators like. Traditional live feed. This partnership will be realized when the sports betting industry is preparing for significant growth in in-game betting. This is a data-dependent effort and is expected to be a hit among football bettors.
With the reported price Genius paid for the NFL transaction, the league initially acquired a stake in a company worth nearly $ $450 million, which is essential for data providers to find a way to earn NFL data. To make it.
FanDuel isn't the only operator operating Genius at the forefront of NFL data, so it seems to be doing just that. In September, the betting technology company announced a deal with Caesars Entertainment (NASDAQ: CZR), providing game operators with access to the data provider's official sports data content suite.
FanDuel, genius partnership can be vast
The FanDuel / Genius arrangement has a growth path.
"Genius Sports has exclusive official data partnerships with NASCAR, the English Premier League, LigaMX, Argentine and Colombian football, and hundreds of other leagues and federations around the world," the statement said. ..
FanDuel is also associated with genius rival Sportradar. The Swiss company will be a provider of FanDuel for US sports such as Major League Baseball (MLB), NBA and NHL. Under the terms of the agreement announced in August, Sportradar is the data or odds provider of choice for gaming companies through 2028.