Posted: December 15, 2021, 11: 01h.
Last updated: December 15, 2021, 11:57 h.
Horse racing is controversial everywhere. Some think it needs to be erased forever, while others still believe it benefits. Many French cities are experiencing a little bit of both. However, with increasing bets on domestic ponies, BtoBet predicts that the race will bring strong returns.
Horse racing in the United States has been on fire for the past few years, following a series of deaths at Santa Anita Truck. Some states like Florida have already seen the law this year to end the race. However, those efforts are fiercely fought.
Part of the resistance to banning activities is the resurrection that appeared in 2020 during the COVID-19 pandemic. This was also seen throughout the pond, with increased racing and race betting in countries such as the United Kingdom and France.
"The rapid evolution of the industry in delivering available content, supported by the growth and transition to online channels, has led operators and bookmakers to focus on horse racing as well. As a new source of revenue."BtoBet insists.
Haunted in a billion dollar industry
Total game revenue increased 33% this year. According to BtoBet, this is a new benchmark. However, there was also a 15% loss on sales.
Last year, France was betting € 1.5 billion (US $ 1.2021 billion) horse racing, according to the country's l'Autorité Nationaledes Jeux (ANJ). This is a 31% increase and BtoBet used it as the basis for the forecast.
Aspire Global's "As part of the Horse Racing Betting Focus) ”report, the game operator explained that last year's results indicate that the horse racing“ renaissance ”is coming.
In the case of suspicious resilience
Around the world in 2020, there were fewer gambling options than what was available a year ago. Some of the blanks were filled with online games. However, this market was not available everywhere.
Horse racing has a long history and has existed long before the pandemic. The gambler was able to look at the races that were still running and find some action. In the United States, more than 200% increased interest in competition in 2019 to 2020.
However, interest may not be sustained. The death of an additional horse did not help. One was famous for the Kentucky Derby winner Medina Spirit. Three-year-old thoroughbred died in Santa Anita, the same track that many others died.
The Medina Spirit was at the heart of a scandal that trainer Bob Buffert accused of injecting steroids into horses before the Kentucky Derby won. This is just one of the hottest cases of doping.
The latest includes France's major racing families, which are certain to undermine the possible Renaissance mood in the country.
Horse racing continues to secure major market share, despite ongoing problems. It hasn't disappeared yet. But in the United States, according to Statista, its current value is only about two-thirds of 2012.