Posted: December 29, 2021, 11:34 h.
Last updated: December 30, 2021, 09: 44h.
Sports betting platform provider Kambi announced a deal with another emerging US operator on Wednesday. Now, the Malta-based technology company has agreed to offer a sportsbook service to Affinity Interactive, which will operate under the brand DRF Sports.
The terms of the agreement have not been announced, but according to a joint statement, both sides have approved a multi-year partnership. The agreement requires Kambi to provide a platform for Affinity Interactive's online and in-store sports betting operations.
Services provided by Kambi include odds management, customer intelligence, risk management and compliance.
Affinity Interactive's subsidiary is an omni-channel horse racing publication for readers.Daily Racing FormIt is included. Use detailed data to help you choose your bet. It also owns Affinity Gaming, which operates eight casinos in Iowa, Missouri and Nevada. Affinity Interactive also owns DRF Bets, a pre-paid online horse racing betting platform.
In September, the Daily Racing Form and DRFBets announced the creation of DRF Sports. It was launched as a source of information for sports betting, but is planning to eventually move to a sports betting company. The deal with Kambi opens up the possibility, awaiting regulatory approval.
James Zenni, Chairman of Affinity Interactive, said the announcement of Kambi will be an exciting time for the company.
By partnering with Kambi, you can take advantage of many fascinating opportunities to share and succeed in your business. " He said. "This is the first step in our strategy to roll out the DRF Sports brand to sports betting and iGaming online customers."
The first launch will be online at Iowa. However, the statement said additional states will be announced starting in 2022.
Affinity Positioning DRF Brand
Earlier this year, Affinity GamingMerged with Sports Interactive Group, which owns the Daily Racing Form. ), Create Affinity Interactive.
Affinity Gaming operates the Lakeside Hotel Casino in Iowa. In Nevada, in addition to Las Vegas' off-strip casino, Silver Sevens, we operate Rail City at Sparks, three casinos in Buffalo Bill, Prim Valley, and Whiskey Petes in Prim near the California border.
Lakeside, Prime Valley, and Rail City all currently host the William Hill Sportsbook. William Hill's US business was acquired by Caesars Entertainment. Caesars Entertainment has since rebranded most of William Hill's US sportsbooks under its own name.
The Affinity Casino website still mentions the William Hill brand, but it also promotes free-play DRF Sports cash games. This, along with Thursday's announcement, indicates that in-store facilities will eventually adopt the DRF brand after being licensed.
Affinity Gaming also operates St. Joe Frontier Casino and Mark Twain Casino in Missouri, but the sports betting bill has not yet passed.
Nylen Says Kambi, Affinity Make Good Pair
Kambi is a major player in the US sports betting market. The company is a technology provider for operators such as Barstool Sportsbook, BetRivers, Unibet and TwinSpires. We also partner with tribal operators such as Seneca Resort and Casino in New York and Four Winds Casino in Indiana and Michigan.
In a statement, Kambi CEO Kristian Nylén said that working with Affinity in both the retail and online sectors "is an exciting opportunity to show the strengths of our products and harness our experience" in the industry. Said to provide.
"The combination of Kambi's advanced technology, DRF Sports' multimedia information capabilities, and Affinity Interactive's regional casino assets makes it possible to offer attractive sports betting."Nylén said.